Advertising Effect

for some food and welcome Summer at the same time!"“Good idea!” Fang Xiaoru agreed without hesitation.“Sis, could you give me a little money first” Although hungry, what Summer wanted to do most wasn...Chapter 214: Advertising Effectiveness - Wuyou Chinese Network

An Keke was in a hurry, but Xia Tian didn't seem worried at all. He looked at Ye Mengying and asked, "Sis Beauty, if I fix her face, will your company be fine"

"It's not that simple!" Ye Mengying shook her head. "Even if Miss An's face is healed, others would still believe our cosmetics have problems. Even if we provide inspection reports saying there are no issues with our products, people will think we're lying and won't believe us."

"Yes, consumers now have a negative impression of our brand. In the business world, building a brand might take years or even decades, but it can be destroyed in an instant." A beautiful woman next to Ye Mengying spoke up; she was Ye Mengying's assistant Zhu Qin and looked quite attractive too, though her fate had been to become Ye Mengying’s assistant, which meant that people only paid attention to Ye Mengying while ignoring this assistant who wasn't as pretty or important as Ye.

Ye Mengying sighed softly; the good reputation South Tian Group had built over many years was now almost completely destroyed in just a few days. No matter what, this incident would cause incalculable losses to South Tian Group.

"Xia Tian, for now, let's focus on healing Miss An’s face first and deal with the other issues later," Ye Mengying said somewhat helplessly. Regardless of the situation, if An Keke's face could be restored, they could find an excuse to placate people—such as saying that An Keke’s face wasn't damaged by their cosmetics. Even if some people still doubted it, loyal customers of South Tian Group would likely believe this explanation and accept it, minimizing the damage.

But Xia Tian didn’t want to do things that way; now his wife was in trouble, he needed to find a solution.

"How can we make everyone believe our cosmetics are effective" Xia Tian muttered to himself.

"Hey, just now you said the cosmetic is useless. Are you still planning on deceiving people" An Keke asked somewhat displeased.

"It's because the formula is bad. If I modify it, I can make the cosmetics useful," Xia Tian said indifferently.

"No matter how you change the formula, it won't work unless this cosmetic really does what the advertisement claims. Otherwise, no one will believe in it anymore." An Keke was very displeased with Xia Tian and naturally wanted to put him down.

"Like the advertisement" Xia Tian sounded a bit puzzled. "What's the advertisement like"

"Can't you see for yourself" After learning that her face could be treated, An Keke felt much better emotionally and became quite impatient immediately.

Xia Tian really asked Ye Mengying to find the advertisement for him. Then, he who was always fond of watching advertisements found this ad rather unimpressive. A girl with a dark left cheek and a scar on her right one would apply some cosmetics at night, and by morning, her scar had vanished while her dusky face became fair and lustrous. The entire advertisement lacked any creativity.

"Although the advertisement isn't impressive, achieving this effect wouldn't be difficult!" Xia Tian muttered to himself.

Ye Mengying was taken aback: "Xia Tian, can you really do it"

"Yes. I can concoct a medicinal ointment that, when applied on her face for one night, will also restore her appearance." Xia Tian nodded and said.

"Medicinal ointment" Ye Mengying hesitated for a moment. "Xia Tian, can you make it look like cosmetics"

"Sure, these cosmetics can also be considered ointments. They're basically the same thing," Xia Tian casually said.

"Miss Ye, if Mr. Xia can actually do this, we should properly plan it out. Not only could we restore our company's reputation, but we might even manage to make our cosmetic brand a hit!" Zhu Qin excitedly stated.

Pausing for a moment, Zhu Qin said with some regret: "Unfortunately, one night is too long. If Miss An can recover in just an hour or two, we could hold a press conference and have her personally demonstrate it to all the reporters present. Once successful, I guarantee that no matter how many cosmetics our company produces, they will be in high demand!"

"If I use acupuncture, I don't need even one hour to accomplish this," Xia Tian said without much concern. Ever since coming down the mountain, he had treated patients with acupuncture and never prescribed any medicine. It wasn’t that he couldn’t write prescriptions; it was simply because for someone possessing ice and fire energy, the treatment speed using acupuncture was far quicker than medication.

Hearing this, Ye Mengying’s eyes lit up as she suddenly found a way to turn this crisis into an opportunity.

"Xia Tian, can you give me the formula first" Ye Mengying asked. "I need it to calculate costs and see if we can widely promote it."

"No problem." Xia Tian readily agreed, took paper and pen, and quickly wrote out a formula sheet. To be honest, his handwriting was quite good.

Handing the formula over to Ye Mengying, Xia Tian added: "Sis Beauty, if this formula is too costly, you can prepare it in one percent of the current amount. The effect might not be as good, but it will certainly be better than those cosmetics out there now. Even though one night may show ordinary results, a month later, women’s skin will definitely improve significantly."

Xia Tian so easily handed over the formula to Ye Mengying without making any demands, which made Zhu Qin next to her mutter doubtfully: Could this formula be fake

It's obvious that if this recipe is genuine, its value would be incalculable. Who would casually give away a recipe worth tens of millions

"Is it really true" An Keke directly questioned with doubt, "If your recipe actually works, it should at least be worth several million. Would you just give that away I think there's a good chance it’s fake."

"Are you out of your mind" Xia Tian glared at An Keke angrily. "Is several million a lot If my wife likes it, I don’t care if I give her hundreds of such recipes."

"Miss Ye isn't your wife, is she" An Keke curled her lips in disbelief.

“She is.” Yet Ye Mengying spoke up unexpectedly.

An Keke was speechless. Zhu Qin had an epiphany: no wonder this person could casually give away a recipe worth tens of thousands—it turns out that giving it to someone close isn't considered giving at all. This made her believe in the value and authenticity of the recipe a little more.

"Miss An, I assume you’ve heard what Xia Tian said just now. May I ask for your opinion If this recipe is truly effective, would you be willing to cooperate with us in promoting it" Ye Mengying asked politely. She knew that even if the recipe worked, they would need An Keke's cooperation.

Moreover, since An Keke had already heard what Xia Tian said, things could get troublesome if she refused to cooperate. Although she believed An Keke wouldn’t spread rumors casually, having her on their side would be safer.

"As long as it can cure my face, I’ll definitely cooperate!" What mattered most to An Keke was the healing of her skin condition.

"Ms. Ye, if Ms. An needs to cooperate, then we should sign another agreement. I believe that Ms. An should also receive appropriate compensation for her efforts, don't you think" Chen Yi began advocating for both An Kekai and herself. As An Kekai's agent, she would benefit financially from An’s earnings.

"No problem." Ye Mengying didn’t hesitate at all, "We can sign a new endorsement agreement. The contract period could be extended to five years from the previous three-year term, and the fee doubled. Miss Chen, what do you think"

Chen Yi was momentarily stunned; Ms. Ye truly had great ambition. When Dream Yun Cosmetics was still overseen by Ye Mengyun, offering a one million yuan annual salary for a three-year contract had already seemed generous to Chen Yi. But now, Ye Mengying proposed doubling the price and extending it to five years, which would amount to an astounding ten million yuan total – truly a major deal worth hundreds of millions!

"Ms. Ye, you’ve made such an offer that I really have nothing left to bargain about." Chen Yi spoke up, "Since Ms. Ye is being straightforward and reasonable, so will I be. As long as the formula Mr. Xia mentioned works effectively, Ms. An and I are willing to cooperate."

Ye Mengying nodded, "Alright then, Miss Chen, you can first negotiate the specific terms of the contract with my assistant while I go check on things in the laboratory."

"Sure, do what you need to, Ms. Ye." Chen Yi was now in a good mood; if An Kekai’s condition could be cured, it meant she wouldn’t lose this money-making tree. Moreover, just signing this deal worth hundreds of millions would already make her quite the profit.

"Summer, if you have matters to attend to, you don't need to worry about me. After I get someone to produce cosmetics based on your formula and test them out, I'll call you." Ye Mengying looked at Summer and said softly.

Summer nodded; he indeed had some things to take care of – Yunman and the policewoman hadn’t seen him for such a long time, they must be missing him terribly, possibly even suffering from lovesickness. He needed to go treat their ailments.

"But my face... won't it continue to deteriorate like this" An Kekai asked worriedly, though.

Summer casually replied, "Don't worry, you're already so ugly that it's impossible for you to get any uglier."

"You!" An Keke nearly fainted with anger again. What kind of person was this Was there anyone who spoke like him

"Sis Mei, I have to go first." As soon as Summer made An Keke so angry she wanted to jump off a building, he quickly left.

After stepping out of Haijiang Tower, Summer called Liu Yunman.

"Summer, is that you Where are you I've been looking for you for days!" As soon as the call was connected, Liu Yunman asked urgently.

"I'm at Haijiang Tower. I was just about to find you. Sis Yunman, where are you" Summer felt quite happy again; it seemed that Sis Yunman really missed him and wanted to see him so much she was going crazy.

"I’m at the hospital. Xiao Gang got beaten up and is badly injured. He’s still unconscious now. The doctor says he doesn’t know when he’ll wake up. Can you come over and take a look" Liu Yunman said quickly.

"I'll be right there." Summer immediately agreed, thinking that this world really couldn't do without him. He had just slept for a few days, but now Ye Mengying's company was in trouble and Sis Yunman’s cousin was also in trouble, all waiting for him to save them!what uncomfortable. She often felt insecure and would wake up frightened in the middle of the night, leading her to purposely stay up late so she could sleep through until morning.She had many times c...